Work / 04 — Ceramics brand · Packaging
Midday.
Hard shadows and flat color: an identity that shifts with the daylight.
Every piece from the studio is unique, but the boxes were all the same and generic. We had to convey handmade without looking rustic.
The name refers to the hour when shadows are shortest. Each box carries a different printed shadow depending on the line.
Kraft boxes, one ink per line and labels filled in by hand with each piece’s name.
Midday blue#2F6FD6
Glaze#F4F1EA
Kraft#C9B79C
Ink#151413
4product lines
−30%packaging cost
100%recyclable boxes
Illustrative results from a fictional case study.
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