Work / 03 — Architecture studio
Vertex.
A white-on-white identity where shadow does the work of color.
The studio showed very clean buildings under a busy brand. The identity competed with the architecture instead of presenting it.
We removed everything that wasn’t needed. The symbol is a vertex: two planes meeting, just like in their projects.
One typeface, lots of white space and raking-light photography. The printed portfolio uses uncoated paper and gray ink.
White#FFFFFF
Concrete#D8D4CC
Shadow#8A857C
Ink#151413
1typeface, nothing more
48pages of printed portfolio
+60%time on the website
Illustrative results from a fictional case study.
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