Work / 02 — Real estate · Naming
Ochre.
A short name and a signature color for a developer that builds with brick and light.
The company had a long, technical name nobody remembered. It needed something easy to say and visible from across the street.
We explored over 120 names. “Ochre” won for being short, warm and true to the material of their façades.
A geometric wordmark, ochre as the dominant color and a construction-site sign system that turns every building into an ad.
Ochre#D9A521
Sky blue#1F4FA8
Sand#EFE3C8
Ink#151413
120names explored
3buildings carrying the new brand
2×inquiries in the first campaign
Illustrative results from a fictional case study.
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